How InTouch Boosted Lead Generation for a Maritime Client by 74%
In today’s competitive market, businesses are always looking for innovative ways to stay ahead, and lead generation is at the heart of that strategy. Recently, InTouch partnered with a maritime transportation client to implement a multi-channel lead generation campaign that delivered remarkable results—leading to a 74% increase in conversions.
The Challenge
Our client, a leader in maritime transportation, developed a breach detection solution after a large-scale theft occurred during a shipment from Mexico to China. While insurance often covers financial losses, the delays and inconvenience caused by theft can be a nightmare for businesses. The client wanted to proactively prevent these issues before they occurred and accelerate insurance claims by providing undeniable evidence in case of a breach.
The challenge was clear: introduce this innovative solution to key players in the maritime sector and generate qualified leads that would turn into long-term clients.
The Solution: A Multi-Channel Approach
At InTouch, we knew the key to success was a comprehensive, multi-channel approach to engage prospects where they are most active. We launched a campaign using a combination of voice calls, email outreach, and social media engagement to target shippers, cargo owners, and logistics professionals around the world.
Social media became the standout performer, delivering over 85% of total conversions. Throughout the campaign’s two phases, we steadily increased the number of touchpoints and improved conversion rates. Our strategic use of social media helped us surpass expectations and hit the client’s lead generation goals quickly.
The Results
In the first contract phase, we generated 10,692 touchpoints through voice, email, and social media. These touchpoints converted into 31 qualified leads, with social media proving to be the strongest performer. During the second phase, we built on this success by increasing total touchpoints to 11,092. This resulted in 54 conversions—an impressive 74% increase from the first phase.
The data spoke for itself: social media not only drove the majority of conversions, but also helped create sustained engagement with potential clients, solidifying our client’s position as a leader in maritime container security.
Key Takeaways
Social Media Dominance: Social media was responsible for over 85% of total conversions, showing its unparalleled power in lead generation.
Multi-Channel Impact: A strategic mix of voice, email, and social media allowed us to reach key decision-makers effectively, increasing overall touchpoints and engagement.
Sustained Growth: The second phase of the campaign saw a 74% increase in conversions, demonstrating long-term growth and success.
Looking Ahead
This case study is a prime example of how InTouch’s multi-channel lead generation strategies can drive growth and help businesses engage with the right prospects at the right time. By understanding our client’s unique needs and leveraging the power of social media, we were able to not only meet but exceed their goals.
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